A recent Benchmarketing* study on Out of Home (OOH) found that increasing Out of Home’s share of a media plan led to increased effectiveness, with measurable impact on sales, brand awareness, consideration, and purchase intent.
Higher Ad Recall OOH has higher consumer ad recall than other media and drives consumer action
Strong Revenue Return OOH delivers a strong revenue return on ad sales (RROAS) that can improve overall campaign RROAS for the total media mix
Improved brand perception OOH drives improved brand perceptions throughout the marketing funnel.
Underfunding OOH prevents total media plan optimisation because share is being allocated to other channels beyond their point of diminishing returns. TV and digital tend to be over-spent and print typically does not perform well for improved sales or brand metrics.
Source:Benchmarketing, OOH Effectiveness: Sales and Brand Metric ROI Analysis Automotive, CPG Food, Retail Grocery Product Categories December 2023
With MediaWorks, you can use our Audio, Digital and Outdoor products to boost your reach and engagement throughout the day.
Audio provides the brand voice to the brand image displayed on outdoor, and digital closes the loop! And when done in harmony, campaigns that use these channels can drive up to 70% stronger engagement, up to 40% stronger ad memorability, and can drive 19% greater ROI on average.