Digital

rova

rova is MediaWorks’ digital audio and entertainment platform, built for the way New Zealanders listen today.

Designed by Kiwis, for Kiwis, rova brings together live radio, curated music streams, podcasts, playlists, news, video, and exclusive content into one personalised listening experience. It’s where audiences can move seamlessly between live moments and on-demand entertainment all in one place.

Powered by MediaWorks’ 10 iconic audio brands, rova gives listeners more control over what they hear, when they hear it, and how they engage with the content they love.

For audiences, it’s a smarter, more personal way to stay connected to the music, personalities, and conversations that matter to them.

For brands, it creates something even more valuable: access to engaged, logged-in audiences across moments of attention that are intentional, habitual, and highly targetable.

Turning attention into action

Today’s audiences move fluidly between platforms, devices, and channels, and effective advertising needs to move with them.

Our digital team creates tailored campaigns designed around audience behaviour, context, and intent. From bespoke digital executions within rova to integrated search and social campaigns, we help brands connect with customers at the moments that influence decisions.

Because attention alone isn’t enough - the real opportunity is turning attention into familiarity, familiarity into trust, and trust into action.

Whether your goal is reach, engagement, leads, or conversion, we combine the scale of New Zealand’s leading audio network with targeted digital capability to help brands grow across every stage of the customer journey.