MediaWorks is excited to offer its customers enhanced data-led outdoor advertising solutions thanks to its partnership with Factori, the outdoor Data and Advertising Solution company, formerly Lifesight. This collaboration will see MediaWorks leverage Factori’s innovative Screen IQ planning tool alongside its powerful attribution tool, significantly bolstering our data-led approach to site selection and campaign effectiveness.
Key Benefits of the Partnership include:
Enhanced Planning Capabilities: The integration of Screen IQ empowers MediaWorks to gain deeper insights during the out of home planning stages. It allows for site selection based on a comprehensive databank of audience insights, consumer behaviour, and category involvement and affinity.
Data-driven Site Selection: This enables smarter site selection, by focusing on locations with the highest potential to engage target audiences at scale. By presenting a more granular view of audience and category affinity, MediaWorks can deliver quality audience engagement for advertisers.
Proven Effectiveness: With confidence in Factori’s solutions, MediaWorks will track attribution to measure the impact of its outdoor assets, monitoring how effectively they drive consumers to advertisers' websites or physical locations.
Brad Glading, Head of Research & Insights at MediaWorks says:
We are thrilled to be partnering with Factori on this initiative. Factori’s impressive depth of data in Screen IQ will vastly improve our data-led thinking in the outdoor planning stages, giving us confidence in driving stronger results for our advertisers. What’s more, their attribution tools will effectively demonstrate how our media influences consumer behaviour.
Factori’s robust and continuously growing dataset will significantly enhance MediaWorks’ data-led decision-making processes, providing strategic direction during the planning stages and site selection. This partnership will allow for precise analysis of outdoor attribution, ultimately helping our customers better understand how campaigns drive traffic to their websites and physical locations.
Peter Madani, Director of Sales & Partnerships at Factori adds:
We're excited to partner with MediaWorks and enhance their out of home planning and reporting capability. Brands accessing MediaWorks Outdoor network will receive audience led outdoor strategy and can close loop on performance outcomes through footfall attribution.