The latest GFK survey results are in, and they tell a familiar story: New Zealanders are listening, and they're listening to us.
MediaWorks reaches 2.45 million New Zealanders each week, across its 10 stations, according to GFK Commercial RAM Survey 2, 2026. With 58.7% share among 25–54s and 807,400 weekly listeners in Auckland. But the headline number is only half the picture. What matters to advertisers is who is listening, and where they can be reached.
Which NZ radio stations reach 18-39 year olds?
The Edge and Mai FM are two of the strongest MediaWorks stations for reaching 18-39 year olds. The Edge reaches 228,500 listeners in this age group nationally, and Mai FM reaches 123,900 in Auckland.
Both stations sit in 18-39 year old Kiwis' everyday lives with the biggest tracks, the most engaging competitions, and the video they're about to hear everywhere, which lets brands show up in ways that feel relevant rather than interruptive.
Which radio stations reach New Zealand men?
The Rock is the undisputed champion of male listeners. Add in channelX and The Sound to reinforce the younger and older ends respectively, and it's a recipe for success.
From the workday to the weekend, these three brands connect brands with Kiwi men across generations, wherever they're listening, reaching a combined 524,037 men every week.
Which stations reach household shopper (with kids) decision-makers in NZ?
From the school run to the weekly shop, More FM, The Breeze and The Edge keep brands connected with Household Shoppers throughout the day.
Whether it's planning dinner, doing the grocery run or juggling a busy day, these 414,200 Household Shoppers with kids, or 54.6% of the market are listening to us.
What are Kiwis aged 25–54 doing?
AP 25–54s are with us throughout the day, making our stations a natural part of the moments when they're listening, connecting and making decisions. Across the network that's 1,206,500 weekly listeners and a 58.7% share.
Which NZ Podcasts are reaching audiences?
From All Blacks action to pop culture princesses, our podcasts are making noise.
DSPN follows the All Blacks from South Africa, with Martin Devlin and Jamie Wall bringing fans closer to the action. A Little Bit Extra delivers pop culture with Sharyn Casey, reaching 700,000+ listeners in its first year.**
Does radio advertising improve campaign effectiveness?
Yes. Mark Ritson's 2026 research across 1,262 campaigns found that plans including audio delivered results around 22% stronger, and generated 81% higher trust. Audio works on its own - but its real strength is what it does for everything else on the plan.
Your customers are already listening to us. It's time to get them listening to you.
MediaWorks audience at a glance
2.45 million New Zealanders reached every week
58.7% share among AP 25–54
807,394 weekly Auckland listeners
276,000 18–39 listeners via The Edge
524,037 male listeners across The Rock, channelX and The Sound
678,611 household shoppers reached across More FM, The Breeze and The Edge
*Audience figures in this article are from GfK COMMERCIAL RAM, S2/26, Total NZ, Cume (000s), AP10+, M-S 12mn-12mn, unless otherwise stated.
**Podcast sources: YouTube and Megaphone, July 2026.