Advertising on buses is perfect for brand building, quality perception & driving frequency.
Brand Building:
Bus advertising drives memorability. The big, bold and frequent nature of bus advertising drives long-term memorability
Long-term memorability increases brand awareness that influences sales in the long term.
Premium/Quality Environment
Quality drives quality. Research shows that bus advertising is one of the most efficient Out of Home formats for increasing brands quality perception.
The more premium an OOH placement is, the more that flows into the perceptions of the brand itself.
Those exposed to Bus advertising are +41% more likely to say OOH ads are trustworthy & credible
.
Drives Frequency
As your frequency of exposure increases, so too does the awareness of your brand or company.
Brand awareness and familiarity work in tandem, and are powerful at positioning your brand in the consideration set of consumers.
Those exposed to Bus advertising are +54% more likely to say OOH ads help them form opinions and think differently
.
Source: WARC Best Practice, August 2021.A page from ‘The OOH Playbook’: How to raise the bar of out-of-home media planning. Nielsen CMI Q1 23 - Q4 23 Mar 24 Fused : Medwkhld