Mike Watkins

Chief Executive Officer Outdoor

Mike Watkins spent the first 25 years of his career in many of New Zealand's leading advertising, design and film production companies - including Generator, Meares Taine, M&C Saatchi, Designworks and Film Construction. In 2016 he jumped the fence to media, taking a role as General Manager of APN Outdoor, which was later acquired by JCDecaux. Until late 2023 he was Country Head of JCDecaux New Zealand. Mike initiated the idea of Calibre, a universal Out of Home audience measurement system, playing a key role in building the platform which has now been adopted as the industry standard in New Zealand. For the past four years he has also served as Chairman of the Out of Home industry body OOHMAA. Mike joined MediaWorks as Chief Executive Officer of Outdoor in November 2023.